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SCDM Software
We leverage cognitive and social psychology variable data as well as deploy an array of computer science modeling (ML, AI, NLP and more). By focusing on questions and decisions as our unit of analysis, we provide a unique framework for solving problems with highly specific recommendation for creating user communications and user interaction and experience solutions.
Colors, fonts, textures, imagery angles, imagery choice itself, layers, depth, flat vs drop shadow, words / phrases, UI + UX, process steps, path direction, gradient choice and much more can all be aligned to a particular user segment of choice.
Most data analysis is either post hoc or captured without a question in mind. We therefore advise on what methods and variables to capture with the right question in mind . As the saying goes, garbage-in equal garbage-out. Big Data is OUT
“If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I knew the proper question I could solve the problem in less than 5 minutes”
– Albert Einstein
Asking someone why they made a decision is a useless endeavor. Sometimes referred to as split brain, the part of our brain that controls our our heart in a machine like fashion is also capable performing lightning fast computational data (memory) crunches to help us make decisions. Even the simplest of inquires we simply do not know.
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