Our Decision Making Science focuses on understanding users behaviors, choices and needs. By weaving together risk analysis, cost-benefit analysis, simulation modeling, economics, behavioral decision theory, and much much more, we capture a holistic understanding of why a decision is made and how best to impact that decision.
Managed data points
A Meaningful Data Process
We leverage cognitive and social psychology variable data as well as deploy an array of computer science modeling (ML, AI, NLP and more). By focusing on questions and decisions as our unit of analysis, we provide a unique framework for solving problems with highly specific recommendation for creating user communications and user interaction and experience solutions.